Essie has named Rebecca Minkoff as its global color designer.
The relationship between Essie and the designer began in 2012 at New York Fashion Week, where both brands worked together to design the nail looks for Minkoff’s runway shows.
“For Rebecca, nails have always been the decisive accessory to complete her looks and tell the story of her collection,” said Carolyn Holba, worldwide general manager of Essie. “It was a natural next step for Essie to look to Rebecca’s fashion expertise and modern eye for color as a creative opportunity beyond the runway.”
In her new role, Minkoff will help forecast trends and provide input on colors for future Essie collections.
Minkoff’s first collection is the six-stockkeeping-unit spring 2015 Flowerista collection, which will roll out in March. Shades include Garden Variety, a teal blue; Flowerista, a rich plum, and Petal Pushers, a smoky gray. Each retails for $8.50.
“This is to be the first of many upcoming Essie collections Rebecca will influence, delivering a powerful color statement,” Holba said. Minkoff is already at work on summer’s collection, she said.
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Minkoff adds: “I have always had a lifelong passion for vibrant nail color and nail art — they are the perfect accessory and offer every woman another unique way to express herself. I can’t wait to take my relationship with Essie one step further, and look forward to a successful and colorful journey!”