By  on May 25, 2017

Augmented reality continues to make an imprint on the beauty business. Estée Lauder, the flagship brand of The Estée Lauder Cos., Inc., is launching an augmented reality-based product try-on feature on its web and mobile web site.

Powered by ModiFace and its Light Field Rendering technology, users can see how a product looks on them with images that are adjusted for the level of light in the room where the image is captured. The technology can also compensate for texture and shine in the photo or video. With the AR feature, users can virtually try on shades while viewing the product on the brand’s e-commerce product pages.

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