Exclusive: Max Factor Unveils New Direction, Focuses on Diversity
Sheila Chaiban, global vice president of Max Factor at Max Factor's parent Coty Inc., calls the campaign a commitment for the brand's future, with products that are specifically designed to address a variety of needs and makeup artistry content that's relevant to the consumer and the context of her life.
LONDON — Diversity and individuality have become key in the beauty industry, and Max Factor is seizing the moment with a new campaign called You x Max Factor, which will feature mothers and businesswomen and will aim to cater to a broader range of customers.
Sheila Chaiban, global vice president of Max Factor at Max Factor’s parent Coty Inc., calls the campaign a commitment for the brand’s future, with products that are specifically designed to address a variety of needs and makeup artistry content that’s relevant to the consumer and the context of her life.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty