By  on October 24, 2017

After launching at Sephora on Sept. 8, Rihanna’s namesake brand, Fenty Beauty, earned the third spot on Tribe Dynamics’ September earned media value report. The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).

The brand, which has been praised by influencers and customers for its inclusive foundation shade range and holographic highlighter sticks, celebrated the launch with a party in New York hosted by the singer herself. The party brought together YouTubers, like Alissa Ashley and Nyma Tang, and fellow beauty entrepreneurs, like Jeffree Star.

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