After selling reportedly $52,000 worth of his new color cosmetics line at Bergdorf Goodman at a Wednesday evening personal appearance, Tom Ford traveled on to his Upper East Side store to continue the party (and sales). Considering the designer’s edginess and the reputation of the neighborhood women, it was perhaps fitting that one of the bestsellers of the evening was a nail shade called Bitter Bitch.
This story first appeared in the November 4, 2011 issue of WWD. Subscribe Today.
By the end of the evening, there was no more Bitter Bitch — a chocolatey-brown — to be had, but there was plenty of cheer once the sales totals started adding up.
“When I started working with Estée Lauder, one of the reasons I wanted to work with them to create Tom Ford Beauty was because I wanted a full collection of makeup and skin care,” the designer told WWD after the appearance. “So this is something that was planned from the very beginning, and I’m so glad to see it realized.”
In fact, Ford said, although his color line launched with well over 100 stockkeeping units, he developed many more which will appear later. “There’s a limit when you [first] launch,” he said.
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Ford said he’s always aspired to do makeup. “I’ve always loved makeup, and every time I’ve developed a [fashion] collection, I’ve given a lot of thought to the hair and makeup — because that’s your character for that season,” he explained.
Ford noted that the distribution for Tom Ford Beauty will continue to evolve, but that it won’t be everywhere. “We’re going at a slow pace, in the same way we did eyewear,” said Ford, adding that his eyewear line has sold over 1 million pieces. “We have a relatively high price point and a tight distribution. It’s the same thing we’re doing with our clothes — we’re making a luxury product and targeting specific customers. Of course, cosmetics are more accessible for most women. Our customer is the Tom Ford woman, or someone who aspires to be if she could afford it.”
Industry sources estimated that Neiman Marcus Direct and Bergdorf Direct sold about $200,000 worth of the Ford color collection between Friday, Oct. 14 and Wednesday, Oct. 26.
“It was one of the biggest events in Bergdorf’s history,” said Pat Saxby, vice president and divisional merchandise manager for cosmetics and fragrances at Bergdorf Goodman.