Appeared In
Special Issue
Beauty Inc issue 12/07/2007

The latest crop of mineral makeup features new textures and vibrant colors.

This story first appeared in the December 7, 2007 issue of WWD. Subscribe Today.


Neutrogena Mineral Sheers Powder Foundation
Made with soy to give skin a smooth, even finish, this pressed powder also includes time-released antioxidants.
($12.99; mass retailers)

Physicians Formula Organic Wear 100% Natural Origin Bronzer
This bronzer uses certified organic ingredients like rice silk, known for its ability to absorb oil, and jojoba seed oil, a natural moisturizer, to provide a healthy, shine-free glow.
($13.95; mass retailers)

Jane Be Pure Mineral Lip Balm
Avoid a chapped pucker this winter with this mineral lip-saver, available in five vibrant shades and three sweet flavors.
($3.99; mass retailers)

CoverGirl TruBlend Minerals Pressed Mineral Foundation
Available in six shades, this powder features a blend of micro-fine minerals for a more lightweight and natural feel.
($7.99; mass retailers)

Revlon ColorStay Mineral Eye shadow, Foundation and Blush
With good-for-you minerals like rose quartz and topaz, these products can endure for up to 16 hours, thanks to a patented long-wear technology.
($8.49, $13.99, $13.99; mass retailers)

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Maybelline Mineral Power Natural Perfecting Foundation
Made with mineral pigments that have been triple-refined, this foundation, available in 16 shades, gives the natural benefits of minerals in a mess-free liquid form.
($9.99; mass retailers)