Shawn Haynes has joined Palladio Beauty Group as chief executive officer. He assumes the position as former ceo Philip Solomon takes on the role as executive chairman. Former president Tom Winarick departed last month to return to Doll Face, a company he helped found.
Haynes, who brings more than 20 years of experience in the beauty business to the color-cosmetics line, sees potential for the brand to ignite growth, especially in international markets. “Palladio is a dynamic brand that is perfectly positioned to expand its global footprint,” said Haynes. His goals include “accelerating the momentum of the brand” with a keen focus on innovation, digital transformation and strategic distribution expansion.
Most recently he was senior vice president of sales for Maesa Group. His résumé also includes executive roles at E.l.f. Cosmetics and Markwins International. At Maesa, he was responsible for the company’s burgeoning exclusive brand portfolio including Flower at Wal-Mart, Walgreens’ Circa, Enlite at CVS, Fiona Stiles at Ulta Beauty and QVC and the just-announced Kristin Ess hair care at Target.
At E.l.f., Haynes helped hammer out strategic distribution expansion resulting in 6,000 new retail doors and more than 40 percent compounded annual sales growth. Haynes was senior vice president of sales and general manager Americas at Markwins International, responsible for seasonal and licensed business segments. Prior to taking that position, he had been responsible for Wet ‘n Wild, Black Radiance and Soho London New York. As senior vice president of marketing, he led the transition during the acquisition of Wet ‘n Wild and built the sales, marketing and research and development teams for the company.
Haynes was also the president and chief executive officer of Girl Cosmetics, an indie brand, which he founded in 1997 that was distributed in Sephora, Nordstrom and Bloomingdale’s.
He is expected to use his experience in start-ups and established brands to broaden Palladio’s reach. The line of color cosmetics enriched with botanicals, vitamins and antioxidants, is currently sold in professional beauty stores including Sally Beauty.