House of Sillage is branching out into color cosmetics.
The fragrance brand known for its crystal-encrusted packaging and premium ingredients is bringing its commitment to luxury and quality over to color cosmetics with the launch of a lipstick collection.
“Color cosmetics is so close in line with fragrance,” said Nicole Mather, founder and chief executive officer of House of Sillage, on why she chose lipstick as the first category in the category. “The business is about a passion for the beauty of fragrance as an art form and partnering fragrance with the beauty of packaging. We’ve translated what we’ve done with fragrance into the cosmetics.”
Continuing the brand’s commitment to using high-quality ingredients, the lipstick was formulated with diamond powder to create a rich satin color that is meant to glide smoothly on lips. The lipstick is found in 14 shades including red, pink and nude colors.
The limited-edition lipstick is housed in a black bow-shaped case encrusted with diamond-cut Swarovski crystals. The case will retail for $198 and lipstick refills will be available for a separate purchase of $35. The signature lipstick, which will be a permanent offering, is also in a black bow-shaped case minus the crystals. This will retail for $49 also in the 14 shades.
“A lot of our customers have been anxious in seeing growth in our brand into another product category,” Mather continued, stating that the formulation process took two years. “It took a long time because I wanted to really focus on having amazing ingredients. It’s important for us to do something over-the-top and beautiful in our formulations as well as our packaging.”
Since the brand launched in 2013, it has become known for its opulent fragrance bottles. The bottles are designed with 18-karat white, yellow or rose gold and decorated with Swarovski crystals set by jewelers. The brand offers 45 fragrances and is available at Neiman Marcus and Bergdorf Goodman.
“We want to make something unique and interesting,” she said on continuing the cosmetics line, stating that the brand is looking to launch mascara, powders and eye shadow next. “We don’t just want to make the same thing everyone else is making. We want to stand out and it takes time in terms of creating these formulations.”