By  on March 26, 2019

E.l.f. Cosmetics is working to regain its footing.

Once the darling of the masstige market, E.l.f. was known for selling high-quality cosmetics for $1, $3 and $5. When the company went public in 2017, shares priced at $17, and later that year, surged to almost $31. In 2017, chief executive officer Tarang Amin voiced the company’s $1 billion aspirations. 

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