In Tokyo, A trio of home-grown Makeup-Artist brands are picking up steam. Here, how they stack up against each other.
THE LINE: RMK
Makeup Artist: Kaori Yanagida
Cool Quotient: Since its launch with former creative director Rumiko in 1997, RMK has enjoyed success both in Japan and internationally. Its popular Delicious Skincare line includes more than 20 products that draw on edible ingredients.
Star Product: The Powder Soap was recently named best cleanser by Japanese magazines Maquia and Biteki, while the blusher Ingenious Powder Cheeks, the UV Powder Foundation, the Glow Stick highlighter and the Nail Color also came away with top nods.
Price Range: From 1,200 yen (about $12) for a lip balm to 6,000 yen (about $59) for an eye shadow quad.
Distribution: Roughly 100 points of sale across Japan, including a flagship in Tokyo’s Aoyama and department store counters. RMK is also carried in 30 stores internationally, including Selfridges in London and Sogo in Hong Kong and Taiwan.
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THE LINE: Addiction
Makeup Artist: Ayako Yoshimura
Cool Quotient: Unique variations on color and texture are designed to accentuate the wearer’s individuality; the brand also has a popular sunscreen, primers, concealers and a full range of brushes.
Star Product: The Tint Lip Protector (about $25), a tinted lip balm with an SPF of 20, was rated best lip color in 2014 by popular Japanese women’s magazine Spur.
Price Range: 1,200 yen (about $12) for an eyebrow pencil to 6,200 yen (about $61) for an eye shadow quad.
Distribution: Carried at 36 department stores and cosmetics retailers across Japan, including Isetan Shinjuku and Ginza Mitsukoshi in Tokyo, and Hankyu Umeda in Osaka.
THE LINE: Three
Makeup Artist: Rie Omoto
Cool Quotient: Products are infused with natural, plant-derived ingredients such as essential oils; the line includes skin- and hair-care, plus makeup and tools.
Star Product: The Flawless Ethereal Fluid Foundation has an SPF of 36, PA+++, is free of parabens, artificial fragrances, animal-derived ingredients and mineral oils. It was recently rated the best foundation by Japanese magazines Voce and Maquia.
Price Range: 2,200 yen (about $22) for an eyeliner pencil to 6,000 yen (about $59) for an eye shadow quad.
Distribution: In addition to a flagship shop—which also includes a spa and café—in Tokyo’s Aoyama neighborhood, Three is carried at more than 40 department stores and specialty retailers across Japan. It also has distribution in Taiwan and Thailand.