Appeared In
Special Issue
Beauty Inc issue 04/10/2009

These indie makeup brands prove innovation combined with imagination add up to some very unique offerings.

This story first appeared in the April 10, 2009 issue of WWD. Subscribe Today.

Clockwise from left:
PAULA DORF
Perfect Color

This multipurpose stick can be blended on eyes, cheeks or lips for a goofproof natural look. ($35; pauladorf.com)

SMASHBOX
Mother Earth Palette

Not only are the eye shadows and blush made from certified organic ingredients, they’re housed in a recyclable bamboo compact. ($45; Sephora)

DUWOP
Icedtea

This balm softens lips while infusing them with a shiny, flavorful finish and a hint of tint. ($19; Sephora)

TOO FACED
Lockdown Ultimate Creaseless Cream Eye Shadow

This metallic cream shadow sets in 60 seconds and can be worn solo or layered. ($18.50; Sephora)

SUSAN POSNICK
Coloressential Lipcolor

Posnick takes the guesswork out of lipstick with an edited collection of five hues, each chosen for its universally flattering shade. ($17; susanposnick.com)

POP BEAUTY
Lip Magnet Primer

Pop’s primer fills in fine lines, prevents feathering and neutralizes natural lip color so that subsequent products go on true to hue. ($15; Ulta)

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MODELCO
Blush Lights Cheek Powder

With the press of a button, the built-in LED on the lid of this compact illuminates, providing the perfect lighting for applying the color within. ($28; Henri Bendel)

LIPSTICK QUEEN
Chinatown Glossy Pencil

Poppy King strikes again with a collection of five neon bright glosses served up in an ingenious pencil applicator. ($20; Space NK)

URBAN DECAY
Pocket Rocket lip Gloss

This attention-grabbing gloss comes in a tube printed with pheromone-releasing ink and a cap adorned with two hunky dudes that make it extra desirable. ($18; Sephora)

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