Accessible, convenient and travel friendly is the best way to describe the new color cosmetics line TrèStique.
From the lips to the face, all 30 stockkeeping units come in stick form, whether it’s a pencil or a chubby. Also, the company has created a Blotting Sheet Cartridge that fits inside the largest stick so that consumers can have their face makeup and blotter sheets all in one.
“Having worked at Intercos, I saw a lot of stagnation with the development process,” said Jennifer Kapahi, cofounder of TrèStique, who met her business partner, Jack Bensason, while working at Intercos.
Kapahi claims that the line is unique due to its cream to gel textures and innovative packaging.
The packaging includes an airtight magnetic sealed cap that closes with a click. Additionally, the pencils have a built-in interchangeable tool. Consumers can twist on or off to refresh the product. On the opposite end of the pencil, depending on the product, users can replace smudgers, brushes and sponges.
“You never have to use your hands if you don’t want to,” noted Kapahi.
You May Also Like
Meanwhile, the line will be sold direct to consumer on Trestique.com. Also, the company will partner with Ipsy and Birchbox to promote the collection.
“Together [Bensason and I] feel [direct to consumer] is the new wave of shopping and the new way to reach the consumer,” Kapahi said. “There’s an easier, less cluttered space to do it on, and we’re going to give her the in-store information and experience, but without the hassle of going to the store or the chaos of being in a store.”
Priced from $5 for refills to $34 for a tinted moisturizer, industry sources estimate that TrèStique could do $8 million to $10 million at retail in its first year.