Beauty influencer Jaclyn Hill sure has something to toast.
Her freshly launched Becca x Jaclyn Hill Champagne Collection Face Palette, which features five shades of blush and highlighter, sold out all 20,000 units in 90 minutes through Sephora’s mobile app on Tuesday, according to industry sources. The surprise sale was announced at the launch party for Hill’s latest collaboration with Becca Cosmetics at the NoMad Rooftop in New York. The collaboration also features a five-eye-shade palette, plus crème and liquid versions of runaway highlighter hit Champagne Pop.
Shoppers had to use a special hashtag — #ChampagneGlow — on Sephora’s mobile app to get to the $52 palette in order to buy it. That price puts Tuesday night’s sales at roughly $1 million. The champagne glow hashtag was used in more than 6,000 posts and has generated more than 64 million impressions.
The products officially launch on Sephora.com on May 26, and in stores on June 16. Hill’s first collaboration with Becca Cosmetics, the highlighter Champagne Pop, also sold quickly — selling 25,000 units on Sephora.com in the first 20 minutes.
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At the NoMad, Becca Cosmetics surprised Hill with a cake shaped like a 3 to celebrate the 3 million YouTube subscribers she now has. The beauty influencer and vlogger crowd was out in full force — attendees included Jeffree Star and Bretman Rock.