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June 2010 Buzz-O-Meter: What’s Hot Now

Tallying up the month in beauty—from the bestselling department store color cosmetics items to the June magazines with the most beauty coverage.

From best-selling makeup products nationwide to the magazines with the most beauty editorial coverage, a quantitative look at the month in beauty.


Best-Selling Items By Region

Ranked by dollars for the first quarter of 2010, MAC is the number-one brand in the Pacific and Clinique is number one in the Middle Atlantic and West North Central department stores. Of note here, says The NPD Group, which supplied these figures, is Nars, which ranks ninth in dollars, but has the number-one blush item. Also interesting: The number-one-selling blush in the Middle Atlantic is a peachy pink shade versus a brown shade in the Pacific and a violet shade in the West North Central.


Region: Middle Atlantic
Eye: MAC Eye Shadow in Naked Lunch
Lip: MAC Viva Glam VII Lipstick in Gaga
Blush: Nars Blush Orgasm


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Region: Pacific
Eye: MAC Eye Shadow in Shroom
Lip: MAC Viva Glam VII Lipstick in Gaga
Blush: MAC Powder Blush in Margin


Region: West North Central
Eye: Clinique Quickliner for Eyes in Dark Chocolate
Lip: Clinique Quickliner for Lips in Lip Blush
Blush: Clinique Soft Pressed Powder Blush in New Clover


Source: The NPD Group


Next: June magazine beauty coverage and make up catagory growth  >>

Pages Count


Beauty as a category accounts for a significant percent of the advertising pages in women’s magazines. To find out if editorial pages followed suit, we counted the number of editorial pages devoted to beauty in the June issues of 17 magazines. (Total page counts are in parentheses next to each title’s name.) This being June, the most popular topics included comprehensive primers on sun safety and lots of tips for bikini-ready bodies. Beauty editors also were taken with turquoise makeup, steals and deals and, of course, a staple of warm-weather mags: sexy summer hairstyles. 

*Includes a 16.5-page special body and health section.
**Includes five “Lucky Breaks” shopping promotional pages.
***Includes two pages of men’s grooming in “Men, Sex & Love” supplement.



Make Up Matters


Prestige makeup sold in U.S. department stores saw a growth in dollar volume for the first calendar quarter of 2010 with a total sales gain of 2 percent year to date, the first quarterly growth for the category since the second quarter of 2008.


Make Up Catagory Growth by Region:

Total: +2%

Middle Atlantic: +2%

Pacific: -2%

South Atlantic: +1%

West North Central: +1%

West South Central: +1%