By  on January 30, 2018

Kiss Products has been a catalyst in the growth of artificial lashes and artificial nails, two categories bucking the soft sales picture in mass market beauty.

According to recent IRI data, false lashes and adhesive sales soared almost 29 percent while artificial nails were up 6.6 percent at a time when overall nail-care sales plummeted 9.5 percent. Conversely, facial, mascara and lipstick volume dipped 4 percent. In lashes, Kiss is producing 50 percent gains. Kiss has produced double-digit sales growth in the artificial nail segment for the past three years.

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