By  on January 31, 2019

Sales in the mass market, according to recent IRI data, are down in almost every single beauty segment, except two — artificial nails and lashes.

Artificial nail sales closed 2018 up 12.5 percent, according to IRI data for the period ended Dec. 30. The lash category posted almost a 27 percent sales increase in 2018, according to IRI. Visits to leading mass-market doors reveal edits have been made to color cosmetics to clear more footage to artificial nails and lashes. The artificial nail growth is notable as the lacquer market languishes with sales down 5.6 percent for the tracked period.

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