By  on August 21, 2019

A motley crew of investors — including Toms Shoes founder Blake Mycoskie and LearnVest founder Alexa von Tobel — are joining Unilever Ventures in backing a new clean makeup brand called Saie.

Pronounced “say,” the label is launching in November with four products: a mascara, $24; brow gel, $18; lip balm, $16, and lavender eyelash curler. It is the brainchild of blogger Laney Crowell, who has also worked at the Estée Lauder Cos. Inc. in digital communications, and web site Stylecaster, before starting the project.

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