Lilah B is branching out.The ingredient-conscious beauty brand just launched at sephora.com and Free People, but it’s also plotting a move into the lifestyle channel with Revolve and Mark and Graham.“This is going to give us exposure to the woman who may not necessarily be walking into Barneys or Sephora to find Lilah B,” said founder and chief executive officer Cheryl Yannotti Foland. The brand had previously experimented with non-beauty channels with Intermix pop ups, she said, but has primarily been focused on prestige distribution through Barneys New York, Neiman Marcus, Net-a-porter and HSN.“We definitely needed those distribution channels to solidify and get the brand awareness of prestige. We will continue brick-and-mortar rollouts, particularly with Sephora,” Foland said. “We’d like to get a read on how the brand performs in each of these environments, both in store and online, and then talk about into 2018 and 2019, where the brand goes,” Foland said.Lilah B adds an additional high-end, non-toxic color range to Free People’s assortment, according to Jessica Richards, who handles the retailer’s beauty offerings. For Mark and Graham, Lilah B marks its foray into beauty, a category it plans to continue to grow, noted Kate Lesher, vice president and general manager. (Mark and Graham is known for monogrammed gifts such as personalized handbags and luggage.)All the additional distribution moves could triple the brand, which industry sources estimated had about $3 million in sales in 2016.In addition to the Sephora web launch, Lilah B will move into 35 U.S. Sephora doors and 10 Sephora Canada doors Aug. 4 with its Aglow Face Mist, $48, Bronzed Beauty Bronzer Duo, $46, and Flawless Finish Foundation, $48.“It’s a wonderful first step for us as a small brand, and for them to see how Lilah B resonates with the Sephora consumer,” Foland said.She describes the brand as one that fits in the free-from category, “formulated without a lot of the bad stuff that women are concerned about today, but still a luxurious collection with high-performing formulations.”Lilah B’s products are multipurpose — the aim is to reduce makeup-bag clutter. The lineup includes things such as Divine Duo Lip & Cheek colors, $36, and Virtuous Veil Concealer & Eye Primer, $44.[caption id="attachment_10947295" align="aligncenter" width="600"] Lilah B eye shadow quads.[/caption]The brand recently added Aglow Face Mist and B.Kissed Lip Balm in its first forays into skin-care products, a category it will likely veer further into in the future, Foland noted. “They did well, so that category for us could be something we continue to expand upon,” Foland said.But for the remainder of 2017, Lilah B will focus on its new Eyeshadow Quads — B. Alluring, which features plum shades, and B. Envied, which features olive tones, and retail for $58.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews