Lilah B. Divine Duo Lip and Cheek shades

Color cosmetics line Lilah B. has launched in Barneys New York’s Chelsea store and is rolling out in four more Barney’s locations in mid- to late-April.

Also coming to Barney’s in mid- to late-April is an exclusive collection of Divine Duo Lip & Cheek colors in b.charming, a deep mauve; b.fancy, a peachy coral, and b.exceptional, a pinkish red. “These are very happy exciting shades, they are heavily pigmented…and they are buildable,” says Lilah B. founder Cheryl Yannotti Foland.

The rest of the Lilah B. collection, including the brand’s Virtuous Veil Concealer & Eye Primer, Flawless Finish Foundation, Bronzed Beauty Bronzer Duo, Palette Perfection Eye Quads and makeup brushes will also be sold in the stores. The line will move into the Madison Avenue, Brooklyn, Beverly Hills flagship and The Grove Los Angeles Barney’s locations.

Just shy of a year old, Lilah B. is also sold in Ron Robinson, SpaceNK Apothecary, Net-a-porter, the Meadowood Resort’s spa and a few other locales. “Another two substantial brick-and-mortar partners will be announced by the end of this year,” Foland says. Aside from new potential distribution partners, the brand anticipates selling in U.K. brick-and-mortar stores within the next six months, Foland said.

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The line was launched in April 2015 and was projected to do $3 million in sales in year-one, industry sources told WWD. Lilah B. products are aimed at simplicity — the brand’s slogan is “with less, you are more.” Products retail for $42 to $78.