Milk Makeup has hired Tim Coolican, the former president of L’Oréal Paris USA, as chief executive officer.
Coolican starts on Jan. 9.
He joins Milk Makeup after 16 years with L’Oréal, where he held executive titles across several brands across the consumer products division and across varying geographies, including the U.S., Canada, France, South Asia Pacific, the U.K. and Ireland.
Coolican was appointed president of L’Oréal Paris USA in 2017. He also worked for Garnier, Maybelline, Essie and other L’Oréal brands during his time at the company.
At Milk Makeup, Coolican will lead marketing and expansion efforts. The brand just took a minority investment from Amorepacific as it looks to expand in Asia, starting with South Korea.
“There is a unique recipe behind the brand’s explosive entry into the market that also positions it for long term sustained growth: a distinctive DNA stemming from Milk Studios’ 25-year heritage as a cultural innovator and content creator, an unwavering commitment to diversity, inclusion, self-expression and social responsibility and a proven ability to bring disruptive innovation that is clean, vegan, cruelty-free and easy to use,” Coolican said in a statement.
Milk is said to be growing quickly, and to have done $60 million in net sales for 2019.
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