By  on September 7, 2016

NEW YORK — MAC Cosmetics is unveiling the latest innovation in its nearly $1 billion lipstick business.

Today will mark the launch of Liptensity, the newest addition to the brand’s now 14 lipstick textures and over 250 colors — and its most pigmented. The range, which comes in 24 shades, contains high-intensity chromatic pigment that yields more pigment than any of MAC’s existing lipsticks. It’s being billed as the most technologically advanced lip product to date from the Estée Lauder Cos. Inc.-owned brand, and it retails for $21 per tube, about 25 percent more than the main lipstick range.

To continue reading this article...

load comments
blog comments powered by Disqus