By  on June 2, 2015

Make Up For Ever has always prided itself on marching to the beat of its own drummer — and it’s underlining that point with a new campaign that features reportedly the first transgender female model in a major cosmetics campaign, Andreja Pejić. The news follows Monday’s announcement that transgender female Bruce Jenner will now be known as Caitlyn Jenner.

This story first appeared in the June 10, 2015 issue of WWD. Subscribe Today.

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