With its first foundation launch in four years, a robust calendar of educational initiatives and a retail expansion planned, Make Up For Ever is determined to make 2013 a year to enhance and underline brand equity.
“This is our year of three E’s — experiential marketing, engagement and education,” said J.P. McCary, general manager, Americas, for Make Up For Ever. “We want to become the makeup brand known for education — our goal is to teach and empower women to learn how to do their make up using our professional expertise. Everything we do in 2013 will have a learning component, but we’re trying to do it in an approachable way that is unique and exciting.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)