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PARIS — Make Up For Ever plans to show its colors this summer with its first pop-up shop, in Saint-Tropez, starting in early May.

This story first appeared in the April 6, 2011 issue of WWD. Subscribe Today.

The LVMH Moët Hennessy Louis Vuitton-owned makeup artist brand will carry more than 900 units in-store and offer a wide array of services, including a 15-minute “flash” makeup session for 30 euros, or $42.70 at current exchange, and an hour-long “beach, day or night makeup session” for 90 euros, or $128. For those wishing to hone their makeup techniques at home, such lessons can be arranged too.

Make Up For Ever’s portside pop-up store, to be located at 2 Rue du Général Allard, will remain open through the end of October.

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