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Mally Beauty Appoints New Product Development Director

Marta Palladino, formerly of Victoria's Secret Beauty, joins the Mally Beauty team.

Beauty Visions LLC has tapped Marta Palladino as product development director for Mally Beauty, which was acquired by Beauty Visions in June.

According to the company, Palladino will be working to identify growth and white space opportunities that increase sales, drive market share, build brand loyalty and acquire new consumers across internal brands QVC, Ulta Beauty and other specialty retailers.

Most recently, Palladino was manager of product innovations at Victoria’s Secret Beauty, a position she held for a decade. In that role, she was responsible for developing products across all categories, including color cosmetics, fine fragrance, VS Body Care and Pink Beauty.

Beauty Visions is a New York-based investor and operator in the consumer products industry. Mally Beauty is available at QVC as well as Ulta and Mallybeauty.com.