By  on March 13, 2018

Mally Beauty is going back to its roots.

The color cosmetics brand has been a staple on QVC since it launched in 2005 thanks to founder Mally Roncal’s career as a celebrity makeup artist, exuberant personality and consistent presence on the shopping network. The brand now plans to take the success it has had on QVC and translate that to a bricks-and-mortar setting with a limited-edition collection, called Mallywood, that encapsulates Roncal’s personality.

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