By  on December 1, 2011

Mally Roncal’s namesake brand has come a long way since its 2004 inception, growing from about $10 million in sales in 2008 to an estimated $75 million at retail in 2011. And it’s about to get a new element: this week, the makeup artist is launching her first infomercial nationally.

This story first appeared in the December 2, 2011 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus