By  on December 1, 2011

Mally Roncal’s namesake brand has come a long way since its 2004 inception, growing from about $10 million in sales in 2008 to an estimated $75 million at retail in 2011. And it’s about to get a new element: this week, the makeup artist is launching her first infomercial nationally.

This story first appeared in the December 2, 2011 issue of WWD. Subscribe Today.

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