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Marc Jacobs Beauty to Enter Neiman Marcus

After launching as a Sephora-exclusive brand in 2013, Marc Jacobs Beauty is set to roll out at Bergdorf Goodman and 12 Neiman Marcus doors.

Roughly two and a half years after its launch as a Sephora-exclusive brand, Marc Jacobs Beauty is set to roll out at Bergdorf Goodman and 12 Neiman Marcus doors.

The full color-cosmetics line — produced by the designer and Kendo, the LVMH Moët Hennessy Louis Vuitton-owned brand incubator — will launch first on this week, to be followed by Neiman Marcus on Feb. 5 and Bergdorf Goodman in March.

The stores that will carry the line are in Austin, Dallas, Houston and Willowbend, Texas; in Chicago on Michigan Avenue and in Northbrook; in Beverly Hills, San Francisco and Palo Alto, Calif.; at Roosevelt Field in New York; in Bal Harbour, Fla., and Boston.

“The entire collection has bold, youthful energy that makes it irresistible to play with,” said Kelly St. John, vice president and divisional merchandise manager for beauty and Neiman Marcus. “With its ultrapigmented hues, high-tech formulas and black lacquered packaging, it is one of our most exciting launches of the spring season.”

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To announce the launch, the retailer is running a social media teaser campaign in partnership with Marc Jacobs Beauty offering a first look at exclusive products and access to shop using #NMbeauty.

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“I like the idea of transforming oneself, making and modeling yourself to what you feel like being, whether that’s once a day, three times a day, seven times a week, whatever it is,” Jacobs told WWD in June 2013. “I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day.

“I think everybody is the star in their own movie. And so you dress the part, depending on how you feel or what the part is that day. I mean, my shrink probably knows who I really am, but most people know me as how I present myself.”