By  on July 20, 2018

LONDON — Marc Jacobs Beauty has picked Harvey Nichols as its exclusive U.K. and Ireland distribution partner as it refines its strategy to focus on a young, fashion-conscious consumer, WWD has learned.

As of October, the retailer will become the sole distributor of the brand through its eight U.K. and Ireland units and online. To mark the start of the strategy, a limited-edition collection called Leopard Frost will be available exclusively at Harvey Nichols between October and December.

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