By  on June 12, 2018

Markwins — the owner of Wet N Wild and Physicians Formula — has acquired prestige cosmetics brand Lorac.

Lorac makes products like Pro Hi-Res Lip & Cheek Powder, $19, Sheer Porefection Foundation, $35, and Unzipped Eye Shadow Palettes, $42. Makeup artist Carol Shaw founded the Hollywood-inspired line in 1995. Lorac products are sold through Ulta Beauty, Nordstrom, Kohl’s, HSN and other retailers. Terms of the deal were not disclosed.

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