By  on September 2, 2008

Max Factor will celebrate its 100th anniversary next year as Hollywood’s original makeup artist brand. And now Factor, which is part of the P&G Cosmetics division of Procter & Gamble Co., has a new celeb to put on its anniversary stage: Brazilian supermodel Gisele Bündchen.

This story first appeared in the September 2, 2008 issue of WWD. Subscribe Today.

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