By  on January 17, 2019

Maybelline’s latest collaboration isn’t an influencer or celebrity deal — it’s a product line with Puma.

L’Oréal-owned Maybelline has teamed with the sneaker brand on Puma x Maybelline, a streetwear-inspired collection of five limited-edition makeup products, to be released globally in 35 countries on Feb. 8. In the U.S., the collection will be sold exclusively at Ulta Beauty, launching online in February and rolling out to the retailers’ stores on March 17.

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