By  on October 30, 2017

The brand behind Cara Delevingne’s silver Met Gala hair is turning 90 years old.

Mehron, which got its start in theater makeup, has shifted its business more toward the real-life woman. “As formulas improve, as technology improves as raw materials improve as packaging improves, we’re turning beauty — beauty is finding us,” said Marty Melik, president of Mehron. To celebrate 90 years, Mehron is launching new products, including Brazen Mascara and 1927 liner.

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