Don’t be fooled by their tender age. Red-carpet beauty is a seriously high-maintenance endeavor for famous Millennials. From lip-plumping to lash enlargement, the young and fabulous will try just about anything to put their best face forward for a big event.
Like their elders, they flock to aestheticians and dermatologists for pre-event skin-enhancing. The rage today is what Beverly Hills doc Harold Lancer, whose clients include Kim Kardashian, Ryan Seacrest and Ellen DeGeneres, calls composite treatments, or treatments involving remedies coupled together for maximum effect.
“The days of one large treatment are done. Instead of a full-face Fraxel [laser] treatment with seven to 10 days of downtime, it might involve topicals, sheep-derived stem-cell treatments, radio frequency and ultrasound treatments at 10 to 20 percent of the usual amount of energy, and maybe repeating the treatments in four to six weeks,” says Lancer. “People are busy and don’t have much time for structured recovery. They don’t want to walk around with cheeks that look overfilled.”
Facialists are serving up their own takes on composite treatments. Biba De Sousa’s expansive Metal Facial incorporates microcurrent technology, alginate facial masks, antioxidants, oxygen infusion, red LED light therapy and a Reiki session to boot. “No harm is done to the skin — no peels and deep abrasion of the skin — and the treatment supports detoxification, skin health, relaxation and gives a lasting glow,” says De Sousa, whose clients include Miley Cyrus, Emily Blunt and Michelle Monaghan.
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Under the scrutiny of cell-phone cameras, no part of the face is left untouched. Mouths certainly can’t fall flat. At cosmetic injectibles destination Alchemy 43 in Beverly Hills, lead physician’s assistant Jennafer Piccolo is kept busy augmenting lips with hyaluronic acid fillers like Restylane Silk and Juvederm Ultra. “Most people say they want a natural look,” says Piccolo. “Cosmetic injectibles have been more accepted by the younger demographic. They are much more vocal about treatments, posting about them and taking some of the shame away.” Kylie Jenner, Jessica Simpson and Jennifer Hudson, for instance, have all owned up to puffed puckers.
Brows are copiously tended to, as well. Microblading is an emerging procedure similar to tattooing in which hairs are drawn in semi-permanently for brows that appear defined and voluminous. Kristie Streicher, the resident brow expert at Beverly Hills studio Striiike with a client roster boasting Michelle Williams and Gwyneth Paltrow, explains micro-blading doesn’t penetrate as deep into the skin as traditional tattooing and the results generally last a year.
“You can kind of feel it, but it doesn’t hurt,” Streicher says. “There are great brow products, but sometimes they wear off or they don’t look as natural as you’d want them to. I use [micro-blading] as a supplemental tool to make brows look literally perfect so clients can wake up in the morning and just apply clear brow gel.”
Ample brows paired with sparse lashes is a red-carpet no-no. Lash extensions are the solution. Blink Bar, with two Los Angeles area locations, is adept at creating abundant lashes that don’t seem fake. “You really can shape the eyes and draw out deep set or eyes or make eyes that are close set further apart,” says owner Tirzah Shirai. “When eyelash extensions came out, everyone wanted them as long and thick as possible, but now there is a place for a look that could be mistaken for your own lashes on your best day.” Jenner, Jennifer Lopez, Beyoncé and Katy Perry are just some who are reported to rely on lash-lengthening.
Hair extensions have also been fully embraced. Especially with braids and beach waves prevalent in hairstyles, it pays to magnify the mane with 18-inch or longer hair extensions, says Violet Teriti, founder of Chaviv Hair Extensions, which have been worn by Margot Robbie, Eiza González and Ana de la Reguera. She estimates 95 percent of her recognizable clients choose micro-beaded individual extensions that last three to six months. “You don’t want to have tight braids and show anything at the roots. With the individuals, no one can tell that you have extra hair on your head,” says Teriti.
Once all of the external prep is done, some famous Millennials give their beauty an extra boost. Intravenous vitamin therapy is popular for pre-event prep. Madonna, Cindy Crawford and Rihanna are fans. The Hydration Room, which has three Southern California locations, offers skin and hair health IV therapies with vitamin C and biotin. “Vitamin C really gives a glow to your skin. It’s pretty immediate. Most women see it that day, and it lasts anywhere from two to three days. With the biotin, we see more thickness and shine in the hair, and it can last a week,” says founder and anesthesiologist Brett Florie. “People are looking for a holistic approach to beauty. This is an alternative that is more effective than other things out there.”