ModiFace Cyzone

ModiFace has teamed with Latin America cosmetics brand Cyzone for the launch of Cy MakeApp. The app enables users to try on Cyzone’s entire product collection on their own live video on any iOS or Android device. The new applications feature ModiFace’s facial-tracking and makeup-rendering technology, enabling photorealistic try-on of products on a user’s live video.

One of the unique aspects of the app is that it contains curated looks that are popular in Latin America, which can be tried on in live 3-D,” said Parham Aarabi, chief executive officer of ModiFace.

Belcorp-owned Cyzone is known for its on-trend fashion, accessory and beauty products sold primarily via consultants through its catalog and on its web site.

“The Cyzone app is a unique experience, customized in every way to reflect the unique nature and brand of Cyzone,” said Sandra de Rivero, corporate brand design manager, Cyzone.

With Cyzone’s youthful following, ModiFace vice president of partnerships Jennifer Tidy added, “It is not a surprise that they would be the first Latin American brand to focus on Live 3-D Augmented Reality.”

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This is the latest development from ModiFace which provides augmented reality technology for the beauty industry including custom web and mobile try-on apps along with in-store mirrors, AR chat bots and visual e-commerce. The company’s client roster includes Allergan, L’Oréal Unilever, Yves Rocher and Sephora. Last month the company unveiled Live Scan, which allows users to scan videos or photos featuring faces of models, actresses and more to virtually test out their beauty looks on themselves. Also, ModiFace programmed a conversational bot to help shoppers pick out lipsticks by brand, color or shade name from a selection of 20,000 products using Facebook Messenger. On the brand front, ModiFace linked up in April with Shiseido and its IPSA brand to introduce the IPSA Makeup Simulator. ModiFace executives noted mounting demand in Asia for 3-D facial tracking and makeup rendering technology. Beauty app usage is expected to surge next year as more beauty brands embrace the technology and shoppers perform more virtual makeovers to select products.

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