Thanks to Alice + Olivia’s playful signature style and elaborate range of color and texture, Nails Inc was on board to translate the brand’s aesthetic into nail color.
Launching in September, the collection will consist of four single shades and a four-piece box set motivated by Alice + Olivia’s bold and feminine fall collection, which is inspired by elements of the Sixties and early Seventies London style with a rock ’n’ roll edge.
“We always look for designers that have a signature style, this could be a look, color or print,” said Thea Green, founder and managing director of Nails Inc. “We always work with designers where we can translate their clothing into nail and who have a global recognition that we know our customers will love.”
Sold at Sephora and Nailsinc.com, polishes are priced at $15, while the box set is $25. Nails Inc will also launch a holiday collection with Alice + Olivia.
And who knows, additional color cosmetics may be in Alice + Olivia’s future.
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“I would love to do our own makeup collection one day,” said Stacey Bendet, founder of Alice + Olivia. “Also, I am such a huge nail polish fan. I always think of a woman’s nails as a complete extension of her outfit.”