By  on December 18, 2015

François Nars has never shied away from challenging the status quo. Back in the Nineties, when heavy foundation was de rigueur, Nars opted for transparent, glowing skin. He named a signature blush Orgasm (“Who doesn’t want to have an orgasm? It’s a beautiful thing,” he opined to WWD in 2011.) He tapped Tilda Swinton as the face of his spring 2015 color cosmetics collection.

It’s that heritage that Nars is building on with the new Velvet Matte Skin Tint SPF 30, due Jan. 15 in Nars boutiques and online at narscosmetics.com, and Feb. 1 in department and specialty store doors, including Sephora. It will be available in about 1,700 doors globally.

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