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Nuxe Group Names General Manager

Muriel Koch, formerly of Nestlé, has taken up the newly appointed position.

PARIS — Muriel Koch has been named general manager of Nuxe Group, a new position created to help steer the beauty company in its new phase of development, especially outside of its home turf of France.

The 45-year-old executive began in the position on Jan. 1. Prior to that, she served as general manager of Nestlé infant nutrition for France and the Benelux region, and general manager of that division for France; marketing and category director of Nestlé waters in France and Belgium, and marketing director of baby foods for Nestlé France.

“These different positions brought her an important omnichannel experience in France and abroad, working notably in Europe, in Germany, Switzerland, Belgium, and in Asia,” Nuxe said in a statement, adding that in the company “her mission is to carry out the transformation of the group and its international development.”

Nuxe, which is the third best-selling beauty brand in French pharmacies and parapharmacies, is actively looking for a minority shareholder and has mandated Rothschild & Cie for the search.

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In 2018, Nuxe generated sales of more than 200 million euros, of which 42 percent came from abroad.