NYX Professional Makeup has launched its makeup app which brings some of the features of its stores to handheld devices. The NYX Professional Makeup app also includes a fan loyalty program called Makeup Crew.Customers who sign up for Makeup Crew gain access to loyalty-exclusive rewards, dedicated shoppable content and an in-app promotion when shopping online, in-store and in-app.“With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before,” stated Nathalie Kristo, general manager of NYX Professional Makeup.The app duplicates the interactive experience — usually found in physical stores — at the more than 150 stores worldwide and 35 units in the U.S that NYX now operates. The physical stores sport interactive makeup station with custom video tutorials. Customers can also book 30-minute tutorials.[caption id="attachment_10987261" align="alignnone" width="169"] The NYX Community feature.[/caption]Many of the same features on available on phones or hand-held devices. The app offers frictionless access to finding and buying NYX products. One of the exclusives is Beauty on the Go, where users can shop all 2,000 plus products, check in-store inventory, track shipments and view previous purchases.There are also shoppable videos, which are quick tutorials featuring influencers with an add-to-cart option. The community content area is where users can browse by content posted from fans with the option to snap selfies to become part of the #nyxcosmetics community. In-store BFF is a feature where products can be scanned for reviews along with product specific user-generated content. The previews and promotions let users see upcoming launches and provides exposure to the latest beauty trends. Finally, the app exclusives page allows members to unlock virtual stickers and save favorite products, looks, videos and in store locations.The growth of the L'Oréal-owned NYX freestanding stores isn’t detracting from sales in retail partners which include Macy’s Inc., Ulta Beauty, Walgreens, Target Corp. and CVS. For the 12-week period ended Aug. 13, 2017 in multiunit doors tracked by IRI, its NYX HD Photogenic Concealer sales soared 50 percent, the NXY V’Amped Up Lip Treatment volume soared more than 180 percent and NYX Micro Eye Brow makeup registered 50 percent gains.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews