By  on September 14, 2017

NYX Professional Makeup has launched its makeup app which brings some of the features of its stores to handheld devices. The NYX Professional Makeup app also includes a fan loyalty program  called Makeup Crew.

Customers who sign up for Makeup Crew gain access to loyalty-exclusive rewards, dedicated shoppable content and an in-app promotion when shopping online, in-store and in-app.

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