By  on January 31, 2018

Of all the beauty products in customers’ makeup bags, mascara is the one physicians recommend replacing every three months. Along with the importance of a fresh product, mascara is where fickle shoppers are always on the quest for the perfect product.

This Saturday, NYX Professional Makeup retail stores across the country are to host the company’s first mascara trade-in event. The first 100 consumers visiting a NYX store can bring in any mascara to swap out for NYX’s latest mascara. Called Worth the Hype Volumizing and Lengthening Mascara, the item features a brush that tapers at the tip to help build and strengthen even the tiniest lashes at the inner corners. Available in Extreme Black, Worth the Hype retails for $8. NYX operates 42 of its own stores where the offer is valid. The mascara will also roll out in Ulta Beauty and ulta.com.

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