Roc Nation’s artist Dorothy Martin is such a fan of Obsessive Compulsive she has created a shade for the fast-growing vegan and cruelty-free color brand.
Martin, lead vocalist for the rock band Dorothy, calls the deep crimson red hue Hellcat. “We designed Hellcat to bring out your inner fiercely independent female,” Martin explained. The satiny matte Lip Tar is a long-wearing liquid lipstick.
Hellcat Lip Tar launches Oct. 25 on the last leg of the band Dorothy’s tour, which includes a sold-out show in Kalamazoo, Mich. Those in attendance will have first dibs to purchase the lip product, which retails for $16. When the tour ends on Oct. 29, Hellcat will be available on Dorothy’s web site, itsdorothysucka.com.
This isn’t Obsessive Compulsive’s first partnership, according to Jack Hargreaves, art director for the brand. “We have quite a rich history of collaborative releases. We’ve created bespoke shades for everything including fashion designers, Broadway productions, contemporary artists, and have even created shades in tandem with our spokesmodels,” he said. More tie-ins are in the works, although Hargreaves said the company is selective. “We really believe in making sure those artists who we associate ourselves with really speak to the spirit of the brand.”
The brand continues to gain a following in the U.S. and internationally. Most recently, Obsessive Compulsive launched chainwide in Urban Outfitters’ Canadian doors with plans to add U.K. stores next. Earlier this year, the brand launched an exclusive capsule collection for select U.S. Urban Outfitter doors.
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Obsessive Compulsive was founded in 2004 by makeup artist David Klasfeld. The line began with a pair of tinted lip balms and has expanded to include a full range of pigmented color product, most notably, the original 100 percent Vegan & Cruelty-Free liquid lipstick, Lip Tar, skin-friendly complexion products and ethically sourced cosmetic brushes.