Indie brands seem to be upping their game by adding major retailers to their distribution. Cases in point: Briogeo, which launched in Sephora in August, and Karora Cosmetics, which landed in Ulta in March.
Obsessive Compulsive Cosmetics is the latest niche line to expand its presence. In early October, the vibrant makeup brand will launch all 226 stockkeeping units on nordstrom.com.
Two red carpet favorites, one photo 👏
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