Accessories have always been Olivia Palermo’s calling, from her collaboration with Aquazurra to teaming up with Aspinal. But now she’s taking on a new territory: beauty.
Palermo has signed on as creative director of Ciaté until spring 2016. She will provide input across the brand and will collaborate on four makeup and nail collections containing more than 18 stockkeeping units to celebrate the company’s entry into color cosmetics.
“[Palermo] resonates with us as a brand because she is never afraid to experiment with her look,” said Charlotte Knight, chief executive officer and founder of Ciaté.
The first range of products, which includes nail enamel technology designed to keep color locked in while strengthening nails, will launch globally in May at Sephora.
The assortment will also include a face compact, a lipstick infused with a collagen booster and suede textured eyeshadows, among others. Items are priced between $22 to $45.
Meanwhile, the packaging, which was inspired by Palermo’s personal style, combines metallic gold and textured leather to give off a modern, yet vintage vibe.
Although Knight declined to comment on sales, industry sources estimate that the collaboration with Palermo could do $12 million at retail in its first year on shelves.
“I’ve been involved with the colors, packaging, marketing, the formulas and working very closely with Charlotte to make sure that everything is to the detail of how I like it,” Palermo said. “Everything is a learning process and educating yourself on beauty is different than fashion, but they both go hand in hand.”