The color of the box is often a powerful marketing tool — think Tiffany’s blue or Cartier’s red. Honoring Glossybox’s signature pink box is a new shade from OPI that will launch exclusively for subscribers next month.
“In being part of the Glossybox experience, OPI is able to reach a new audience of beauty lovers looking to receive the latest in both color and technology,” said Suzi Weiss-Fischmann, OPI cofounder and brand ambassador. “With Glossybox, OPI has the opportunity to market products in a new way that allows users to see, touch and, most importantly, test lacquer and color firsthand.”
The limited-edition shade, called Pink Outside the Glossybox, will be available along with four deluxe and full-size beauty products. All Glossybox subscribers will receive the rosy interpretation of fall’s neutral trend in November. The box will also be offered on glossybox.com for $21.
The OPI exclusive — along with, previously, Cosmoprof, Harper’s Bazaar and La Prairie — is the latest partnership Glossybox has forged to help differentiate the subscription service from the competition.
Elian Pres-Gurwits, president and managing director of Glossybox, said, “OPI really nailed the color of our box.”