By  on April 4, 2013

Orly has an independent streak — and is ready to show it off.

While its nail polish competitors OPI and Essie were busy being bought by Coty Inc. and L’Oréal USA Inc., respectively, Orly remained on the acquisition sidelines and turned its attention inward, investing in a major rebranding initiative to strengthen its position in the professional nail market. Orly founder Jeff Pink is confident the rebranding, which introduces a comprehensive new look for the brand for the first time in its more than three-decade history, will ignite close to 30 percent growth this year to bring Orly’s revenues to roughly $80 million. “We are very aggressive,” he declared.

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