With a still young clean beauty brand looking at its first funding round, the founder has some words of wisdom for other beauty hopefuls.
Interactive experiences and a welcoming atmosphere aim to attract more younger customers and translate more visitors to sales.
Coty is buying 51 percent of the business.
“Amid all the clean, minimal makeup, a dose — or overdose — of glamour is a welcome antidote.”
The collection, priced between $10 and $25, launches on Nov. 1.
“We really wanted to launch this collection in a big way,” Kylie Jenner said in an exclusive interview.
The brand makes products specifically for women of color.
If you’re looking for makeup inspirations, you’re welcome.
“People get exhausted and eventually, they just need to have fun.”
The drag queen and actor’s “gender creative” makeup brand, Coverboy, ranges between $12 and $18.
Under investor Nicky Kinnaird, the 11-year-old organic makeup brand has gotten a makeover.
Deenihan, whose clients include Reese Witherspoon, Jessica Chastain, Millie Bobby Brown and Nicole Kidman, is the first to take on the role since the brand’s founder, celebrated celebrity makeup artist Carol Shaw.