As Forever 21 makes a bigger push into beauty online, the company has added Palladio Beauty to its e-commerce arsenal.
Palladio, a line of color cosmetics enriched with botanicals, vitamins and antioxidants, joins a growing assortment of beauty products on forever21.com including Note Professional, Essence, E.l.f., The Balm, Sun Bum, NYX and LA Girl.
Eight best-selling items were culled from Palladio’s portfolio for Forever 21. The items are: Fifty Fifty Cat-Eye Liquid Liner + Smoky Kajal, Foundation Primer, I’m Glowing Cream Stick Luminizer, Immortal Kajals Lasting Cream Eyeliner, LOL Line Out Loud Intense Shimmer Liners, Rice Powder, Rice Paper and The Definer Contour and Highlight Crayon.
“In line with Palladio’s plans for expansion, Forever 21 is the perfect partner,” said Shawn Haynes, Palladio Beauty chief executive officer, adding the beauty brand has a focus on strategic distribution expansion and digital transformation. “Forever 21 has taken a disruptive step by leaning in to their e-commerce platform for beauty and we look forward to collaborating with them on this initiative.”
The fashion retail is also debuting a new item from Palladio, an Ombre Two-in-One Lip Color. These dual-sided sticks feature two complementary shades to achieve a unique ombre lip look. They are offered in six dual-sided shades retailing for $8.
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While Palladio is sold online for now. Forever 21 has expanded its in store beauty presence, as well, and Palladio doesn’t rule out expansion opportunities.