Less than two months after makeup artist Pat McGrath unleashed Gold 001 on the color cosmetics market — it sold out in six minutes and six seconds — she’s readying her second Pat McGrath Labs offering, Phantom 002.
Unlike Gold 001, Phantom 002 is a true collection: an eight-stockkeeping-unit lineup that McGrath refers to as “hardcore glamour — a punk femme fatale.”
The kit will be available online only at patmcgrath.com at noon EST on Tuesday. It retails for $240, and only 1,200 kits will be available. (Gold 001 had 1,000 sets available.)
“As with Gold 001, creativity is encouraged when using Phantom 002,” said McGrath. “Provided are the tools necessary to generate a look meant for hardcore revelry. Use without caution. Don’t play it safe.”
Four of the pieces are foil-like pigments in yellow-gold — a different hue than Gold 001, neon blue — burnished copper and fuchsia, all of which can be used on eyelids, lips, cheeks and more, lest you forget the shiny gold lip McGrath did at Prada’s spring 2016 rtw show. “These pigments don’t bleed, they give you lots of playtime and they hold completely,” she said.
Black 002 eye gloss is a shiny, inky base that is intended to turn whatever is applied on top of it look like a multidimensional oil slick. A black eyeliner and two brushes — blending and flat — round out the collection, which is packaged in a black holographic sequin-packed pouch.
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“Makeup should be fun,” McGrath said. “It should always be completely new and out of the box. Why settle for anything else? That’s how I work.”
McGrath’s already at work on her 003 launch, although she declined to discuss details. She’s also in the process of developing a full color cosmetics line under her own name. McGrath is no stranger to product development, having worked not only with Giorgio Armani Beauty and Aveda in past years, but also as global creative design director of makeup for Procter & Gamble’s Cover Girl and Max Factor brands since 2004.
McGrath has developed what she calls “mood board films” that will be available on her Instagram account. “They’ll show all the ways you can wear the product,” she said. “I look forward to sharing them with everyone who’s obsessed with makeup as much as I am.” And note to those who missed out on Gold 001: McGrath hopes to bring it back in the future.