STAFFING UP: Petra Tucker-Moss, who was a founding creator with Drew Barrymore of Barrymore’s Flower Beauty, is rejoining Flower as copresident, a new role created to precede Flower’s expansion into other categories. The brand’s current product offerings include cosmetics, fragrance and eyewear, all exclusive to Wal-Mart.
Tucker-Moss was previously senior director of product development and marketing at Maesa, the production and manufacturing partner of Flower Beauty.
Barrymore, to whom Tucker-Moss will report, noted that Tucker-Moss’s return to the brand signals significant growth plans. Tucker-Moss will be copresident with Chris Miller; Miller is also copresident of Barrymore’s production company, Flower Films.