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Petra Tucker-Moss Rejoining Drew Barrymore as Copresident of Flower

The moves signals a plan to build up the Flower business.

STAFFING UP: Petra Tucker-Moss, who was a founding creator with Drew Barrymore of Barrymore’s Flower Beauty, is rejoining Flower as copresident, a new role created to precede Flower’s expansion into other categories. The brand’s current product offerings include cosmetics, fragrance and eyewear, all exclusive to Wal-Mart.

 Tucker-Moss was previously senior director of product development and marketing at Maesa, the production and manufacturing partner of Flower Beauty.

Barrymore, to whom Tucker-Moss will report, noted that Tucker-Moss’s return to the brand signals significant growth plans. Tucker-Moss will be copresident with Chris Miller; Miller is also copresident of Barrymore’s production company, Flower Films.