Philosophy is kicking off its first half with a slew of new launches which build on existing skin-care franchises, as well as unveiling a new fragrance.
This story first appeared in the December 27, 2013 issue of WWD. Subscribe Today.
“We decided to extend the skin-care routine with our treatment-based foundations,” said Jill Scalamandre, senior vice president of marketing for Philosophy.
Miracle Worker Anti-Aging Liquid Makeup SPF 30, Miracle Worker Miraculous Anti-Aging Color Correcting Concealing Duo and Hope in a Jar Light-as-Air Hydrating Fluid Makeup SPF 20, all out in January, are designed to work with the existing skin-care lines of the same names.
Miracle Worker Anti-Aging Liquid Makeup SPF 30 features the same technology as the Miracle Worker skin-care line, with a barrier complex to help moisturize and sweep away dullness, plus a dose of Vitamin C. It will retail for $40 for 1 oz. and will be available in eight shades.
A related concealer using the Miracle Worker technology will be available in four shades for $25 each.
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Hope in a Jar Light-As-Air Hydrating Fluid Makeup SPF 20, which offers light to medium coverage, is also intended to fortify and hydrate skin, the same benefits offered by the original Hope in a Jar. It will retail for $39 for 1 oz. and will be available in eight shades.
The brand has also reformulated its Supernatural Super Easy 4-in-1 Mineral Makeup SPF 15, $38, intended to act as a foundation, concealer, powder and SPF. It will be offered in eight shades.
Miracle Worker Overnight Age-Resetting Anti-Wrinkle Moisturizer is due in March. The product is based on research which posits that as people age, their skin accumulates increasing amounts of age-accelerating proteins, known as progerins. The production of progerin is said to directly contribute to the chronological aging. According to the research, as a result, cell structure is compromised, its energy is depleted and the ability to replicate and renew is affected, resulting in signs of aging skin.
Miracle Worker Overnight’s key technology is a proprietary Age Resetting Complex, which contains a marine algae said to curtail progerins. The complex also includes Vitamin C8 and peptides to help support collagen. It will retail for $68 for 2 oz.
The Time in a Bottle skin-care franchise will also add an eye serum in January. “Time in a Bottle is our global age-defying serum franchise that focuses on skin’s DNA,” said Scalamandre. It is formulated with carnosine peptide and Vitamin C to help prevent and correct multiple signs of fatigue and aging, as well as a proprietary antioxidant repair complex with pomegranate, said to provide broad spectrum antioxidant protection. Gingko leaf extract and caffeine are said to reduce dark circles and puffiness. It will retail for $65 for 1 oz.
Loveswept, the new fragrance, begins a new pillar for the brand. Concocted by Givaudan, Loveswept has top notes of bergamot and blue violet flower, a heart of jasmine, lotus blossoms and purple passion fruit, and a drydown of warm musk, creamy amber and white cedarwood. A 2-oz. eau de toilette will sell for $46, while a 0.5-oz. size will sell for $15. Ancillaries include a 16-oz. body lotion, $35; a 16-oz. shower gel will sell for $24, and a 0.33 rollerball will sell for $20.
Philosophy’s distribution includes about 1,800 doors, including Ulta; it is also available on QVC and online at qvc.com and philosophy.com.
While Scalamandre declined comment on projected sales, industry sources estimated that the new launches could do as much as $30 million at retail in their first year on counter.